Last Thursday night GoGo Paris kicked off a series of weekly soirées on the rooftop of Printemps.

For the uninitiated or shopping averse, Printemps is one of the grands magasins on the boulevard Haussman. While making my way through the first 8 floors of the store, I noticed that with the summer soldes a 750 euro shirt is now 50% off. What a deal!

The views at Déli-cieux, the new restaurant and terrace in the sky, are really something. High but not too-high atop the city center, it’s possible to see all of the familiar sights without the distance afforded by the more familiar viewing platforms at the Eiffel Tower & Sacre Coeur.

For those who want the view without the price, entry to the rooftop is free. But the terrace seems to be the perfect place to start a nice summer evening, with an inexpensive apéro in fresh air.

Drinks are surprisingly cheap here. A glass of red wine (mini-bottle, actually) is only 3.5 euros. Flutes of champagne are around 6 euros, and they sell cans of Heineken, too.

Food is available from a self-service cafeteria-style line. Grilled meats and salads were on offer, but the most popular choice seemed to be french fries.

Marco Dos Santos, a good Portuguese boy if ever I did see one, was spinning records betwen 7 and 10. DJs in the coming weeks include Joakim, Les Putafranges, Antipop, and Dirty Sound System.

The crowd: Pretty people who pay full-price at Printemps without batting an eye. GoGo fans waiting patiently for the release of their revamped online-only publication. And–what the?!–two Lido girls, in full-feather, on-site and available for posed photographs.

Will wonders never cease?