A Blogger's Advice on Getting Ink

kgbHave you ever wondered why some restaurant openings are “events” while others are simply overlooked? The recent opening of Ze Kitchen Galerie Bis provides some clues about media coverage and what it takes to draw the hounds.

#1: Give us a name we can play with. No, I don’t mean this restaurant’s full name, which is just a longer version of the unfortunate original (bis means “second” or “again”) – I mean the abbreviated KGB. So much spy-themed headline potential! So much room for clever word play!See also Spring, Cul de Poule, and Mama Shelter.

dish#2: Give us the backstory. Second (or third) restaurants from known chefs have a built-in backstory. Any review of KGB will include a retelling of the mothership Ze Kitchen Galerie and its captain William Ledeuil. Instant filler, increased word count, easy story.

#3: Give us something new. The restaurant of my heart is not the restaurant of my pen. I may crave a perfect roast chicken, but really, is there anything new to say? By contrast, the Zors-d’oeuvres at KGB may be kooky and ill-conceived, but their presence on the menu gives me something to write about.


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