A Second Chance for Couturiers

ch3Over the last 10 years, hundreds of French fashion artisans have been given the ax at venerable houses by number crunching executives sending production overseas. But one man’s trash is another man’s treasure…especially when centuries-old savoirfaire is heaped high in the bin!

Taking advantage of luxury industry’s shortsighted greed and indifference towards its own heritageChavernet, a new Paris-based couture house, is putting Paris’ forgotten couturiers back to work.

While only twoyearsold, Chavernet has already carved a visionary niche in the word of high-end fashion. Promising a modern take on old-style craftsmanship at remarkably tame prices, the brand is the clever brainchild of two Parisian entrepreneurs, Maxime Liebens and Armen Der Agopian.

ch“Most luxury brands adhere to the ‘Made in France’ mystique, but the truth is that the majority of their clothing is constructed overseas,” explains Liebens, who named the brand after his great-grandmother, Louise Chavernet, one of the first women to own her own fashion atelier in Paris. 

What Chavernet offers its word-of-mouth, international clientele is as crazy as it is chic. In less than a week (aka the average length of their client’s trip to Paris) they will design, produce and deliver an original couture cocktail dress to your Paris abode.

Their signature LSDs (little silk dresses) are all made by hand in Paris by a team of expert dressmakers (a 92-yr-old insider pointed them to the city’s best) using end-of-season couture fabric sourced throughout Paris.

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