APC is A-OK

 

apcAPC is Paris style – so French you’ll think you’re in a Jean-Luc Godard movie.

tFor the last 20 years, Jean Touitou has designed sober clothes for men and women with an edge of underground cool and has never yet put a foot wrong. He takes classic shapes: v-neck sweaters, straight-cut jeans, lumberjack shirts and does - well, it looks like nothing, really, but that’s his secret.

The label has frequently works with guest designers including Brits, Eley Kishimoto and Jessica Ogden. This season there are a lot of smocks (the Japanese love his côté kawaii and there’s a store in Tokyo) which I’m feeling a little long in the tooth to wear, but I’ll be buying the classic navy and white stripe “French” T-shirt with long sleeves.

There’s an APC general store selling the label’s eclectic CDs and subtle scented candle, and also a children’s collection. The label’s famous unwashed denim jeans start at 130 Euros.

2 Responses to “APC is A-OK”

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  1. [...] Badaude created an interesting post today on The Paris Blog » Blog Archive » APC is A-OKHere’s a short outlineis Paris style – so French you’ll think you’re in a Jean-Luc Godard movie. t For the last 20 years, Jean Touitou has designed sober clothes for men and women with an edge of underground cool and has never yet put a foot wrong. … [...]

  2. [...] Badaude created an interesting post today on The Paris Blog » Blog Archive » APC is A-OKHere’s a short outlineis Paris style – so French you’ll think you’re in a Jean-Luc Godard movie. t For the last 20 years, Jean Touitou has designed sober clothes for men and women with an edge of underground cool and has never yet put a foot wrong. … [...]


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