Parisians have the reputation of being very blasé, of having seen and done everything and of not being very sensitive to anything. Stéphane Lecourbe had the idea of turning this reputation into a slogan: “I love rien, I’m Parisien,” which not only rhymes perfectly, but also sounds pretty funny. I cannot say it’s a real success yet, but you still see a few bumper stickers like this one quite often throughout the streets of Paris. And I’m sure that if it was marketing more seriously it could be a big hit. If you’re interested, click here…