There hasn’t been a fashion exhibit that has wowed me since the Madame Grès exhibit last spring. The Marc Jacobs and Louis Vuitton show earlier this year was a letdown; far too much a promotion for the brand.
I just went to the “Chloe Attitudes” show and it was a delightful surprise. The show is a tribute to Gaby Aghion, who started the Chloe label 60 years ago by having a casual show of the first collection at the Café de Flore. In subsequent years she strove to make Chloe a brand that would have the informality of everyday wearable clothes with the luxuriousness of haute couture. Through the 60-year history, the house has had a succession of nine designers, including Karl Lagerfeld, Martine Sitbon, Stella McCartney, and Phoebe Philo, each with their own signature while retaining the essence of the brand.
The exhibit starts with a terrific display of photos from ad campaigns from past years. You can see how the label evolved, with each photographer interpreting the Chloe woman in their own way. Some of the most renowned photographers that have shot for Chloe include Helmut Newton, Guy Bourdin, Jeanloup Sieff, David Bailey and Deborah Turbeville.