The recently opened Touch’in Paris is capitalizing on the combination of cocktails and computers by taking the iPad-as-menu concept one step further with tactile table tops. I stopped into the city’s latest concept bar to see if techno-tipples are the way forward.
I arrived at this Madeleine area address to find a bistro more traditional than technological and wondered if I had been misinformed, until I was directed to the bar downstairs. What I expected to be a blinged out and buzzing arcade of gimmicky gadgets and flashing lights, turned out to be a much more appealing understated mix of old and new with sleek tabletops glowing in dim lighting beneath a vaulted stone ceiling. The barman gave me an introduction to the tactile screens, but my first technological glitch was the absence of a martini on the menu. So, I reverted back to old-fashioned ordering. As I sipped a nicely made Noilly Prat/Tanqueray 10 martini stirred and with a twist, I explored the electronic options.
These new-fangled tables do more than just offer cocktail options. Customers can play games, order cabs, call for a barman or connect to Facebook. (Apparently – I didn’t have much luck with this option) Languages are available in both French and English, which is handy for timid travellers. You’ll spend 12 euros for the pleasure of sliding a drink from one of the 4 categories into the order line.
20, rue Vignon, 75009