In a stroke of clever marketing, the Rock en Seine music festival has transformed the Duroc metro station on the #10 line to the Durock station. Vibrant posters with names of the musical groups from this year’s festival including Herman Dune, Arctic Monkeys, My Chemical Romance, The Wombats, Coco Rosie, The Kills, Etienne De Crécy, Keren Ann, The Horrors, The Jim Jones Revue, and Kid Cudi line the walls of the station and their music is piped in as you wait for the metro. Click here for more images.