A baker in the Vaucluse area of France has discovered the secret ingredient to a successful Galette des Roi: the same ingredient as most popular products: sex. Specifically, the boulanger put feves featuring various Kamasutra positions. Needless to say, the lines at the bakery rival those of Apple’s new product launches. Sales have obviously skyrocketed. How do the galettes taste? Who cares!

PHOTO/LE DAUPHINE/Manuel PASCUA