According to Le Figaro, United States President Barack Obama has chosen two French composers from Bordeaux (yes, France!) to write his campaign theme song. The ditty, entitled “What’s More,” was written by Tony Jazz and Mathieu Billon.
Raised in the infamous 9-3 (the Seine Saint Denis region just outside Paris), Jazz at 26 had already racked up credits at Universal and Sony and founded his own communications company specializing in musical design. Billon is a case study in finding one’s talents. After a two-year DUT diploma, he entered a work-study (alternance) program in Bordeaux with the hope of founding a restaurant. An internship in marketing at Kaizen Marketing Group opened up a whole new world for him, an “American vision of entrepreneurship” with bosses barely older than himself.
One thing led to another and the two young French entrepreneurs met. In January last year Jazz and Billon created On Air Agency.
How did these two Frenchmen with no connections seduce the president of the United States?
“Talent,” says le Figaro, “Simplement du talent.”
This clip that Tony Jazz made in honor of Obama’s 2008 election caught the eye of Obama’s campaign, which led to a meeting with Charles Rifkin, the US ambassador to France.