Frozen Goodness

4000003239When I finally arrived in Paris and got settled in my apartment I would pass in front of a store named Picard each day as I either entered or exited the metro. During my first 6 months in Paris I had no idea what the store was or what they sold. And while I was curious to know what was inside behind their sliding doors I never dared to enter because of the sterile looking interiors. Not to mention that at the time I had no idea what the word surgelé meant. 20080815-picard-interiorIt wasn’t until friend of mine started raving to me about the goodness that is Picard did I garner up the courage to venture inside to see what they had to offer and that was a turning point for me.

Picard is like the mecca of frozen foods. Picard is the single guy and gal’s best friend. The friend that turned me on to Picard actually refers to it as her boyfriend. What makes the place so amazing is that you can find almost anything in frozen form and ready to be cooked with zero prep time and the best part is that it actually tastes good. Picard is light years ahead of it’s closest US competitor in terms of quality, taste and product variety. 


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