After over one hundred and seventy years, Hermès is finally making the leap across the Seine to the Left Bank, in addition to taking a bold step towards a more modern approach to their iconic style. The airy, new tri-level store on rue de Sèvres in the 6th arrondissement was originally created to house the swimming pool for the Hotel Lutetia during its grand dame era of the 1930s.
In keeping with the company’s reverence for the elegance of the past, architect Denis Montel and RDAI agency have maintained the spirit of the historic landmark’s Art Deco interior, while bringing an innovative and whimsical approach to the signature Hermès style. Upon entering, visitors are greeted by a forest of manicured plants and flowers designed by florist Baptiste Pitou. The organic materials and undulating lines throughout the store, as well as the glorious tile mosaic floor, with its multiple shades of blue, green, silver and gold, playfully evoke the space’s aquatic past. An ash wood staircase undulates down to the ground floor, where three braided wood domes spiral upwards, each forming separate nooks of plush home interiors, complete with Hermès designed linens and Jean-Michel Frank furniture designs from the 1930s. Overlooking the scene from the floor above, is the cafe Le Plongeoir (The Diving Board), where shoppers can relax with a generous selection of teas and snacks after a thorough lap through Hermès’ bounty of accessories, clothing, fragrances, jewelry, interiors, luggage, and (now) bookstore filled with handsome volumes on art and fashion.