With its original and unique stylish boutiques, the Martin Margiela fashion brand has been a pioneer in terms of architecture for more than 15 years. Founded in 1988 by Belgian artist/fashion designer Martin Margiela, the company opened its first store in 1998 in Tokyo. Each boutique offers a spectacular setting for the collections while the dresses and other garments are harmoniously displayed. Visiting a Martin Margiela boutique is a surprising experience. You may be intimidated by the spectacular setting. Wrapped chairs, rolls of linoleum, piles of suitcases, trompe-l’oeil walls and frescoes mix together in a sophisticated way.
While other chains follow guidelines in order to maintain a uniform concept and offer a similar customer experience all around the world, each Margiela boutique is unique and tries to bring back to life the history of its location. For instance, the boutique at 25 rue de Montpensier in the 1st arrondissement of Paris was previously an English-furniture store. The boutique thus alludes to this past by featuring old pieces of furniture and an old pool. There are additional stores at 13 rue de Grenelle and 24 rue de Sèvres, both in the 7th arrondissement.