Promoting a Newspaper with Cheeky Stereotypes

leparisienDespite a good experience that some of you may have had with Parisians, they still have the reputation of often being short, rude, and self absorbed–even among Parisians themselves! Up to a point that Le Parisien, the only local paper, uses this fact it in its advertisement. The one going on at the moment says: “Le Parisien, the only Parisian you can count on all summer.” A few years ago, they also aired several commercials illustrating the slogan: “Le Parisien, it’s better to have him as a newspaper – (than for real)!” Watch this and you’ll understand…

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