Girl groups from the swinging 60’s were a dime a dozen. Record labels paired songwriters with producers, handpicked the voices, and stylists went to work creating a palatable package ready for eager consumers. Parisian starlets The Plastiscines may not have been assembled by executives, but their rise in popularity comes from modern mechanisms pioneered decades ago. A group of middle class teens who could double as models, the band was guaranteed attention from their first struggling chords. Nylon magazine launched a record label to release the debut album, grooming their flagship act for the media blitz to come. First France, then Europe and finally the States were invaded, The Plastiscines appearance on TV demographic hot-spot Gossip Girl as profound a victory as D-Day.

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The Plastiscines play at La Maroquinerie on March 16, 23 rue Boyer, Mº Méniolmontant/Gambetta, Tickets: 17 euros