Out of the famous 83 million visitors to France, “14 % are ‘in transit”” and “15 million are ‘Voyageurs Disney” just here to see Disneyland Paris who “spend a half-day in the capital to see the Effeil Tower then leave for elsewhere in Europe.” (Fun fact: anyone passing through customs in a French airport gets counted as a tourist – including in transit passengers who never leave the airport!)
France’s supposed 83 million visitors bring in only 50 billion euros.
Sounds good? Not compared to Spain. With “only” 60 million visitors, Spain does 60 billion in sales. That’s 20% more per capita. Despite France’s clear advantage with business travelers, a high end market Spain’s not even in.
Why aren’t tourists spending more in France?
“In the last ten years Spain has doubled the number of four and five star hotels – which cost on average 14% less than France’s”! And despite receiving less visitors, Spain has more hotel rooms: 680,000 in Spain compared to 580,000 in France.
Even Germany, Nadir notes, does better. (“1.240 euros per visitor with 30 million visitors, compared to 647 euros for France”).